Free Online PR
Gaining free online PR isn’t as daunting as it sounds. In your continuing efforts to improve your business’ online reputation, you should add PR outlets and activities to your monthly marketing calendar activities. Adding a monthly themed press release to online outlets and monitoring reporters’ queries for relevent PR opportunities will enhance your online reputation and help to push any negative reviews and comments off page 1 of Google.
There are a number of free online PR opportunities.
Submit press releases online to help push down negative reviews and stories. Here’s a list of 5 free online PR sites:
Tips for Free Online PR
When creating a press release for online distribution:
- Use SEO enriched headlines and text
- Include at least one Call To Action in each press release
- Add hyperlinks in the release that lead to your website whenever possible
How to Find Reporters Looking for your Expertise
Reporters are always looking for industry experts to help complete a story. The challenge is finding which reporters are looking for your input. It’s relatively easy with a free account with HARO (Help A Reporter Out). Just register with HARO to receive free emailed leads and inquiries from media reps looking for insights and tips from experienced informants like you to include in their articles. These are reporters and bloggers – from both traditional and online outlets. When you see an inquiry that would provide an opportunity for PR, simply reply to the email provided by HARO.
Tips for Corresponding with Reporters
- Respond to queries immediately – early responders often get the interviews
- Use reporter-centric text i.e. respond to the HARO request with specifics that relate directly to their query
- Don’t include attachments – include all of your info in the body of the email
- If you need to send supplemental materials, offer to send links via Dropbox or similar service to the reporter in your pitch
- Make it as easy as possible on the reporter
- Offer to have company spokespersons available on the reporters’ timeline – reporters are often on a tight deadline
- Offer” XX top ways to XXX” handouts or free whitepapers that the reporter can offer to readers or that they can run as sidebars
- Respond with an intriguing, engaging take on the subject – research the reporters’ media outlet if possible and match your query response to the media outlet’s audience
There you have it — two relatively easy ways to snag free online PR.
It’s Time to Go Mobile
Everywhere you look, people are scrolling, swiping, texting, tapping, and talking on mobile devices.
More than 56% of us now own smartphones, and we are becoming increasingly reliant on our devices. We use them to search for nearby restaurants, text our family and friends, and to search for pricing and other details before we make a purchase decision.
Time to Go Mobile
To help persuade you that now if the time for your organization to go mobile, Reciprocate LLC has created and published an infographic that explains and illustrates today’s increasingly mobile-focused society. We’ve incorporated the data on the right along with other stats that are sure to inspire you that it’s time to go mobile. You can view and share our It’s Time to Go Mobile infographic here.
The implication to business is this: NOW is the time to go mobile and incorporate mobile into your marketing strategy.
Mobile App or Mobile Website?
Some organizations will benefit from creating a mobile app, which will allow you to selectively geo-target your audience and provide specific information to those who download your app. A mobile website will benefit every organization that has visitors who are viewing your website from their mobile devices. Your industry, your products, your services, and your specific marketing goals will determine if a mobile app or a mobile-friendly website is best for you.
Confused? Contact Reciprocate LLC today for a free 15-minute, no obligation, mobile marketing analysis. We’ll share our mobile insights and help you decide the best way for your organization to take advantage of today’s always-on mobile world.
Whether you choose to create a mobile-optimized website or develop a mobile app specifically for your organization, NOW is the time to take advantage of the mobile opportunity to engage the new, constantly-connected consumer. Reciprocate LLC can help guide you through the process.
My 82-year-old father writes some of the best email subject lines. His subject lines are so intriguing; I’d open and read his messages, even if I wasn’t related!
I’ve asked my dad for permission, and he says you can borrow some of his subject lines, so I’ve included 82 of them — one for every year — at the end in this post. (Thanks, Dad!)
What you need to know about email open rates and subject lines
In the U.S., 18.9% is the average email open rate.What does that mean to you? For every 100 email addresses on your distribution list, on average, you can expect less than 20 people to read your message. An email list of 1000 addresses will result in about 189 people reading an email.
How do you know if your emails are being opened and read?
Email service providers such as Constant Contact and MailChimp help track open rates and click-throughs. Reciprocate LLC is a Constant Contact Solution Provider and has helped many clients analyze and improve the effectiveness of their email marketing efforts.
Increase email open rates with intriguing email subject lines
Emails compete for attention in an inbox. One of the best ways to get your emails opened is by using an engaging subject line.
Learn from my dad’s email subject lines
Email subject lines should invite, intrigue and challenge the reader. Here are a sample of my Dad’s subject lines that you can adapt to your unique needs.
- Be sure to watch the video
- Put it on your calendar
- Join in!
- You are all invited
- Check it out
- Worth watching. Be sure to click on full screen
- Get with it you young-uns!!
- Get in line tonight!
- Too late, but who listens?
- Something else to worry about
- Enjoy on the next hot day
- I hate to say it but you all qualify
- NO!! It’s not mine!!
- Just so you know…
- Pick your poison
- You might not be old enough?!!
- In case you missed it!!
- My treat!
- Digging through my photo archives
- My kind of luck
- In case you thought you’d tried all the coffee flavors
- Only for the Stout Hearted
- Look at what is coming, even for you young ones
- I always liked Sarah!
- For your viewing pleasure
- I have seen the after effects but couldn’t even imagine this
- See if you can find our house in the map at the bottom of the article
- Check out the address at the bottom of the page
- Be sure to move your mouse around to see it all
- I’ll bet you never knew that!
Personalize and localize your subject lines for added impact. Add personality and show the human side or your organization.
- I found this to be amazing
- Takes a while to download, but I think it’s worth it
- I don’t believe it. Let me know if you try it.
- I didn’t know that!
- I’ve been there. Here’s the fix.
- I’m sorry
- My Favorite Pet
- I’m thinking of picking up a new hobby. Want to join me?
- Oh my aching back!!!
- My little brain is having a problem absorbing all these allegations
- I thought you might like to see this
- In case you are wondering what to get me for Christmas. But be sure to order…
- Told you so
- Some of you know all about this. You need to explain it to me
- Yah! She lives in Minnesota.
- Come on down for a visit – alligator pix on highway
Let Reader Decide Importance
Pique your readers’ curiosity by letting them decide if the information you are sharing is worth their time . Offer your assistance with a known or perceived problem. Consider asking a question for even more impact.
- You might find this interesting
- You MIGHT like this info?
- Here is a way to waste some time
- Might be for one of you party planners
- You might not like this
- Just another newspaper clipping
- If you are interested in drugs
- Don’t know if this applies and/or should be used by anyone of you
- At the risk of sending you too much junk mail I decided there may be an off chance you might find something useful here
- Save this address. You may find it to be useful.
- Save you doing your own test
- In case you are wondering what to get your hubby
- This may be something to print out and put away for the day you might need it
- Probably not for you, but pass it on. It could really help someone
- If you haven’t finished your Christmas wrapping, this may help
- Only Free Books
Ask A Question
- Do you remember any of this?
- Are you sending calendars to your customers?
- Ever wonder what the newspapers in your old home town are saying?
- Are you familiar with this?
- Know anyone that would do this?
- Did you know this?
- What will they think of next?
- Can you use this?
- Did you ever wonder?
- Isn’t timing everything? I’ll try for your share too
- Lights anyone?
- Could your clients use this?
- Feeling crafty?
- Who knew?
Humor/Play on Words
Show your sense of humor with a play on words or unexpected subject
- I found the grill of my dreams
- For all you social-(s)ites
- Here’s my version of an April Fool’s joke
- Belated thank you
- I owe you a million thank yous
Thanks to my dad for sharing his great email subject lines with our readers and for inspiring this post. If you want more inspiration, check out MarketingProf’s recent study showing The Most (and Least) Effective Keywords in Email Subject Lines.
Want to win one of these Google Summer Toys?
Click on the photo to visit our Facebook Page. Then like our page and share one of our posts in July.
Temperatures are hot. Families are on vacation. Three-day weekends and leaving early on Fridays are common. So how do you get your marketing message to stand out during these busy days of summer? Add summer trends and hot keywords into your marketing messages.
The first step is to find the summer trends and hot keywords that people are talking about. Google provides a graphically colorful way with a free, online tool called Google Trends. Google Trends offers top searches by country and even provides charts by interest area.
Summer Trends and Hot Keywords
Here’s the Hot Searches Graphic from July 1, 2013. You can easily see the top Google searches that day.
Click here to see today’s Hot Searches Graphic. Be sure to click on the upper left hand corner and drag your cursor to create a multi-paned graphic like the one above.
Once you have an idea of the top searches on Google, you can create a marketing message that takes advantage of this information by creating a catchy email subject line or using a hashtag that relates to the current trends and hot keywords. Simply pick a topic that lends itself to a positive spin and a connection to your product or service.
Using the latest trends and hot keywords for marketing is also called newsjacking and is an effective way to help your marketing message receive the attention it deserves.
To win free Google spiff, click on the photo at the top of this post to visit our Facebook page. Then like our page and share one of our posts in July. It’s that easy!
What you can learn from Target’s mobile strategies
Let’s look at how retail giant Target has gone mobile. Target not only has an app for smartphones and the iPad, but customers can also sign up for monthly text coupons.
Once a month, customers receive a text message on their phones that contains an link to a web page of coupons that can be used simply by showing the cashier the screen on the phone. Towards the end of each month, Target sends a text reminder that these coupons expire soon. On top of this, if the phone has email access, customers can also receive Target’s weekly emails directly on their mobile device.
That’s a lot of Target, but it can be effective. But maybe your organization isn’t retail-based, like Target. You can still effectively engage your customers or members via the mobile world. Create an app (or find someone to create one for you) that offers tips and tricks or some neat tool related to your organization.
Target offers a mobile version of their website, apps for iPhone and Android smartphones, an iPad app, and text messaging options to reach their audiences.
Or utilize texting. Allow your customers the option to sign up for daily/weekly/monthly texts that relay some sort of information. Get creative but make sure that whatever your mobile actions are, they are useful or can benefit your customers in some way.
The main point: find a way to go mobile to help expand your organization and/or gain a more loyal customer or member base.
Stuck on how to take your organization mobile? Comment below or send an email to info(at)ReciprocateLLC.com. We’re ready to help you engage your target audience using mobile tactics.